As a new year unfolds, businesses are off and running to achieve their annual business goals. But what if those goals aren’t ambitious enough?

On the surface, annual business plans and goals are important and beneficial, but they can actually suppress the growth they are designed to deliver. When people focus solely on delivering plans, they can miss the kind of thinking that fuels the innovation and breakthrough growth required in today’s ultra-competitive business environment.

Senior executives with a passion for growth set audacious goals that seem unattainable. Taking the leap to deliver beyond stretch goals requires leaders to believe growth can happen in any market conditions, shift the mindset in the business, and develop the ability for people to innovate, change and grow.

In this environment, everyone can push past limits and deliver breakthrough growth. Read more at Forbes and let your passion for growth take you well beyond delivering your plan.