Today’s business environment can be characterized by two primary influences. The first is the accelerating pull towards commoditization, which requires organizations to continuously stretch and maneuver for differentiation.
Almost anything an organization produces can be quickly imitated or improved, and first-to-market advantages have short life-cycles if any at all. Digitalization, information sharing and vast productivity increases have evened the playing-field in many markets.
Business leaders find themselves under pressure to compete purely on price as competitors begin to capture customers using different business models and innovative ways to create new value.
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