What is this concept of “Genius” that we’re talking about at this year’s Leveraging Genius Conference, with around 150 business and government agency leaders from around the world? Let’s hear one perspective from John Pollaers, CEO and Executive Director of Pacific Brands, the Australia-based marketer of iconic clothing brands including Bonds, Sheridan, Hard Yakka and Berlei. This is John’s third time in ten years attending the event.
“When I think of Genius, I think of knowing more about how you think when you’re performing at your best and being able to choose to think that way when you want to make something extraordinary happen,” John said, during a break in the week-long series of work sessions.
At the conference, executives from Global 1000 corporations, entrepreneurs and government are immersing themselves in a unique and powerful program. They discover, share, and maximize Genius as the hidden competitive advantage in any business.
John says it’s not just about his performance. He’s brought his team in to Gap International’s Genius program to increase performance across the company. Pacific Brands is his ninth company turnaround, and he wanted this one to go much faster by unlocking the Genius in each of his team members.
“That means having them be aware of how they think when they’re at their best and be able to share that thinking with each other. And so far we’ve seen in only 18 months a significant turnaround in company performance.”
Genius: It’s about replicating everyone’s extraordinary performance to achieve breakthrough results.