The Power of Specificity

Man in suit looking different shades of green paint chips.

Generally speaking, we all know what green looks like.

 

If you ask for a green apple, you already have a pretty clear vision of what the apple you'll receive looks like. Not much reason to elaborate.

 

However, say you were redesigning your living room and went to the store to buy green paint. With a vast array of "green" shades on offer – running the gamut from nearly black to nearly white – you would be best-served specifying "Derbyshire Green” instead of asking simply for green, if you want your walls to match your desires.

 

Comparing apples and paint hues, it's easy to see how specificity can impact outcomes. Now map the principle onto the projects and initiatives you're responsible for – it may not be as readily apparent.

 

Where might you be asking for 'green' when you ought to be asking for “Derbyshire Green?

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