Specificity Required

Man in suit looking different shades of green paint chips.

Most of us know what green looks like.

 

If you ask for a green apple, there's little need to elaborate - you already know roughly what you'll get.

 

But if you're buying green paint, "green" isn't enough. With shades ranging from nearly black to almost white you're better off asking for Derbyshire Green if you want the result you actually have in mind.

 

The distinction is obvious with apples and paint. It's less obvious in the projects and initiatives you lead.

 

Extraordinary outcomes require specificity.

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